
Events and projects, without the chaos
Hi, I'm Carole! I help B2B companies and organisations turn events, projects, and programmes into well-run, stress-free experiences.
FREELANCE EVENT & PROJECT MANAGER
MY SERVICES
What I do
Event Management
From the initial concept to the final details, I bring everything together so you can focus on your guests, conversations, and objectives.
Event strategy & planning . Supplier & venue management . Event coordination & logistics
Communications & Marketing
Making complex ideas easier to understand, and supporting promotion, stakeholder communications, and engagement.
Messaging & content . Event & project communications . Marketing & promotion
Project & Programme Management
Keeping projects moving, coordinating stakeholders, managing timelines, and making sure things actually get done.
Project planning & coordination . Stakeholder & partner coordination . Programme & activity delivery . Progress tracking
Executive Dinners & Networking Events . Client & Partner Events . Conferences & Summits . Workshops & Roundtables . Product Launches . Awards & Celebrations . Team Wellbeing Activities . Team Offsites & Company Gatherings
Who it's for
Whether you need someone to take ownership of an event, keep a project moving or provide extra support to your team, I work with people who have a lot on their plate and need an experienced pair of hands to make things happen.
Planning an executive dinner, company offsite or important business event? I help turn your ideas into well-run experiences, without adding to your workload.
Need to deliver a client event, conference, product launch or partner gathering while keeping everything else moving? I can take the planning and coordination off your plate.
Founders & Leadership Teams
Marketing & Growth Teams
People & Culture Teams
Organising a team offsite, wellbeing activity or company celebration? I manage the details so your people can focus on connecting, collaborating, and enjoying the experience.
Programme & Project Managers
Need an extra pair of hands to coordinate activities, manage stakeholders, organise workshops or keep deliverables on track? I can take ownership of a project or workstream and help keep things moving.




















Jacob Lärfors, previously CEO & Founder, Verifa
Carole was a huge part of how we built our culture and brand. She brought structure, creativity, and commercial thinking to everything she did, from marketing to internal company events to community initiatives. She made sure our events were well planned and backed by smart marketing, turning them into growth and visibility, instead of just one-off activities.
Luise Schafer OBE, Chair, The British Chamber of Commerce Shanghai (2009-2011)
Carole was a key reason the events at the British Chamber of Commerce Shanghai were so successful. She combined clear thinking with a calm persona and flawless delivery, making our programme feel professional and valuable for members. From senior roundtables to major awards, she regularly turned ideas into high-impact experiences. I would recommend her wholeheartedly.
Some nice words
TESTIMONIALS
Jane Besong-Ndika, Head of Operations, Bloom Helsinki
Carole has been a great support in building the Helsinki chapter of Bloom. From brainstorming ideas, creating structure, coordinating partners, and promotion, she has helped us create meaningful experiences that connect internationals and locals. Her dedication, reliability, and collaborative approach have been invaluable in growing our community.
Tessa Rennie, General Manager, Imaginate
Carole was highly effective in her role and as a direct result, Imaginate has developed a strong reputation for organising and hosting high quality events. She is an extremely effective planner who can galvanise a diverse team and ensure that plans are communicated clearly and roles are defined. She is a quietly confident individual who always manages to make an effective contribution, getting results without ruffling feathers.
Manuela Mareva-Forsell, Chair, International Working Women of Finland (IWWOF)
One of the best event planners I have ever worked with. Carole delivered a world-class event with a level of professionalism, precision, and polish that truly exceeded all expectations. She navigates complexity with confidence, solves challenges proactively, and consistently raises the bar for what “great” looks like. Simply put, Carole is amazing to work with — a true professional and trusted partner who turns ambitious ideas into memorable, high-impact experiences.
Anna Pogrebniak, Founder, The Awesome Marketers
Carole has led the Awesome Marketers events for years. She brings in great speakers, but more importantly creates warm, welcoming experiences for newcomers and our awesome marketers. Fully independent, she runs everything A to Z, coordinates volunteers, logistics, comms and promotion. Proactive, creative and kind. I absolutely love collaborating with her. 🧡
Lari Numminen, Founder, Generate More
Carole brought the real personal touch to in-person events. Every detail was considered, including small touches that made the whole evening feel personal and memorable. But what mattered most is that it worked. We walked away with real conversations and warm follow-ups we wouldn't have gotten through cold outreach. Working with her was a breeze. Highly recommend.
Vladislav Dobrokhotov, Executive Director, British & Commonwealth Chamber of Commerce in Finland
Carole’s contribution was central to the visit’s success. [She] served as a mobile office across twelve events in four different cities, managing logistics, communications, and last-minute contingencies with exceptional professionalism… thanks to Carole’s calm efficiency and meticulous attention to detail, the entire programme ran seamlessly.


MY BACKGROUND
With 20 years' experience across events and marketing, I've worked with B2B companies, international business networks and cultural programmes across Europe and Asia.
From executive roundtables and community events to award programmes and gala dinners. I’ve led event teams for the British Chamber of Commerce Shanghai, managed international festivals in Edinburgh, and worked as marketing lead for growing B2B companies across Europe. I bring strategy and hands-on delivery to every project.
Today, I help organisations turn events, projects and programmes into well-run, stress-free experiences that support their goals.


Why work with me
Save time & skip the stress
Professional, on-brand execution
Events that drive business goals
Senior-level event expertise, only when you need it
Ready to plan your next event or project?
If you have any questions, feel free to contact me.




